Podcast Pitch Email Example to Land an Interview
Podcasters get pitched a lot.
It makes sense.
Being a guest on a podcast can lead to amazing business opportunities.
I know because I’ve experienced it myself and so have many of my clients at Media Maven.
TV coverage is great for credibility.
Online coverage is great for SEO.
Podcasts are great because listeners are action takers!
But how do you stand out from the crowd?
Land a Podcast Interview
A popular podcaster receives hundreds of emails a day – many of them are email pitches to be a guest on his or her show.
CLICK HERE TO SEE THE EXACT PITCH THAT LED TO TENS OF THOUSANDS OF DOLLARS IN REVENUE AFTER ONE PODCAST APPEARANCE.
As someone who has been a podcast guest on dozens of podcasts and someone who gets pitched regularly by people vying to be a guest on my podcast, Become a Media Maven, I’ve learned a thing or two about podcast pitching.
First, let’s cover what not to do in a cold email pitch.
1. Don’t send a press release.
This worked in the 90s.
I don’t know if you’ve noticed, but the media industry works very differently now.
Trust me, the last thing any member of the media wants is another long, boring press release in their mailbox.
Before I started my podcast and launched Podcast Clout, I was a TV reporter.
The same applies to any form of media.
Press releases are very outdated.
2. Don’t send the same email to multiple people at the same time.
Yes, this will save you time, but it won’t get you booked on podcasts because no one wants to book someone who is that lazy.
It lacks strategy and it’s obvious to the person on the receiving end.
You may think you’re saving time by doing this, but it’s really a waste of your time.
Okay, enough of the don’ts.
Let’s get into what you should do and I’ll show you a pitch email example that is proven to work as a cold email pitch.
Now, let’s cover what to do in a cold email pitch.
1. Do personalize the email.
Mention the podcaster’s name.
Share something about a recent podcast episode you listened to, a post on social media, or something you two have in common.
2. Do connect outside of email.
Remember, podcasters get lots of emails on a daily basis.
If you want to stand you, make sure the podcaster knows your name.
You can, and you should, start to build a relationship with the podcaster on social media before sending him or her an email.
3. Do keep the email short.
Again, you are one of many emails in the inbox.
I don’t know about you, but when I get a long email I automatically tune out – especially if it’s a cold email pitch.
Think of this first email as a teaser and something to urge the podcast host to want to respond and know more.
4. Do follow up.
This is probably the most important part, and unfortunately, the most forgotten part of pitching.
Most of what you end up booking in any form of media is on the follow up.
If you saw what happened after I first pitched Pat Flynn’s Smart Passive Income, you noticed I would not have landed that life-changing appearance if I didn’t follow up.
Podcast Pitch Email Example
I share exact pitches that have gotten clients booked with all new Podcast Clout subscribers, so in this podcast pitch example, I’m going to share a version of that pitch as if someone was pitching my podcast, Become a Media Maven.
For the sake of this example, I’m going to make this potential guest be a book author niched in organization.
Here it is:
If you’re accepting podcast pitches for guests on the Become a Media Maven podcast, I’d love to be considered.
I just connected with you on LinkedIn and have been following you on Twitter for quite some time now. I noticed you’re from Ohio. My husband is also from there and is a big Buckeye fan.
A little about me: I am a professional organizer.
After spending my life keeping an orderly home while running a business with three kids at home, I found myself constantly answering questions from friends and family about how I was able to do it. So, it turned into a career!
The real secret is in maintenance. Soon, I’ll be sharing those secrets and my tactics in my book, The Order of Organizing.
Please let me know if you’re interested in having me as a guest on your podcast to share my expertise with your listeners.
Some interview topics and talking points include:
How to figure out where to begin when there is so much to do
How to tackle each space without feeling overwhelmed (and actually enjoy the process)
How to get your kids on board with excitement
How to maintain it (this is the hardest part, but I make it simple in two steps)
I’ve been a guest Boss Mom, Duct Tape Marketing, BossBabe, and many more that I share with my audience repeatedly.
Breaking Down the Podcast Pitch Email Example
You’ll notice in this pitch email example I hit the do’s while avoiding the don’ts.
It’s important to open up with personalization to get the podcast host to want to read more.
Please keep your bio and expertise short and to the point.
It’s easy to go long here, but you don’t want to go too long so focus on hitting the key points that are relevant to the podcaster’s audience.
Then, make sure you give the podcast host an idea of what the episode will look like.
I always have things I’d like to bring up with a guest on my podcast, but I love it when they pass along talking points because a.) if it’s not my expertise, I don’t know what is or is not important, and b.) it gives me ideas on what to discuss during our conversation.
It’s a huge help.
Finally, ending by sharing this isn’t your first rodeo and that you’re willing to share the episode is huge.
I’m shocked at how many people do not share podcast episodes after they appear on them.
It’s not only rude to not share a podcast episode you’re on as a guest, but it’s not smart on your part because it affects your bottom line.
Lastly, putting each sentence on its own line makes the email appear shorter and easier to read.
Need More Pitching Help?
If you need more help pitching podcasts to be a guest or sending cold email pitches, be sure to listen to the Become a Media Maven podcast.
You can also find more information about landing more podcast interviews right here on the Podcast Clout blog.