11 New PR Tools to Try
Regardless of what business you’re in, you have a lot of tools to choose from.
These tools are designed to make your job easier.
When it comes to PR, we need all the help we can get to save time and make our work more efficient.
Here, I’m sharing my favorite 11 new PR tools, some new, that make my job easier and will do the same for you.
11 New PR Tools to Try
Before Podcast Clout, I would spend too much time scrolling through the podcast apps to find podcasts that appeared to be a fit for me or a client to appear as a guest.
After finding those podcasts, I would head back to my laptop to research more about the show, the host of the show, see if he or she had a website, and look for the best way to pitch him or her to be a guest on their podcast.
Instead of spending time doing all of that, you can just subscribe to Podcast Clout and their team does all that work for you.
In addition, they only focus on the podcasts that are ranking at the top of their category so you know you’re pitching a quality podcast that is currently releasing new episodes.
Instead of consistently finding journalists to pitch with an angle you think they’ll like, just sign up for HARO and the journalists will come to you.
This is how it works – three times a day, you will get an email that has about 50 or so queries from journalists looking for expert sources like you.
All you need to do it respond to the email and answer their questions.
Keep in mind, anyone can post anything to HARO, so you will need to sift through some low-quality queries.
For example, HARO has turned into a hot spot for bloggers looking for free products and advertisers trying to pull a bait and switch where they try to sell you an ad after you respond.
For more tips on what to look out for and how to use HARO to land coverage, click here.
Answer the Public is a pretty cool tool for coming up with great pitch ideas as well as ideas to create content.
All you have to do it enter a topic and it will automatically tell you hundreds of different content ideas that center around that topic.
This shows you all the possible questions people ask about that topic as well as related topics that can be used in your PR strategy or content creation.
Mention is a great way to track media coverage in real-time.
I like this tool because Google Analytics doesn’t catch everything.
Mention is really good at catching social media mentions, especially on Twitter where tons of journalists hang out.
This makes it easy for you or your clients to respond to those tags right away.
Buzzsumo can help you find and analyze content that is performing well online.
You can use this information to figure out not only what is working, but why it’s working so you can try to replicate it on your end.
You can also use BuzzSumo to stay up to date and get notified when others publish new content, so you always have your finger on the pulse of what’s happening in your industry.
SEMRush is my favorite tool for doing SEO keyword research.
You can use the keyword magic tool to type in a word and it will show you the many different ways people search using that word including how many people search for the words or phrase, how many results there are, what they keyword difficulty is, and so much more.
You can also reverse engineer how a website is getting their traffic by seeing what keywords they rank for and what page they appear on for certain keywords.
SEMRush can go even deeper and give you some insights into how people and brands are using paid advertising as well.
Click here to get the exact pitch that led to tens of thousands of dollars in revenue after one podcast appearance.
This extension saves me every single day.
Grammarly is the spell check for Grammar.
It makes sure everything you type is clear, effective, and has no mistakes by checking your sentence structure, spelling, punctuation, and more.
Report Mule is great for showing your PR client’s results.
It turns media hits, or URLs into client-ready PR Reports in minutes.
If you’re still clipping coverage, you can stop wasting your time and automate this process with the creation of clip reports, coverage tracking spreadsheets, media briefs, newsletters, and more.
Prezly is a handles a lot of your PR needs in just one place.
It acts as a CRM where you can keep track of all your press contacts in an online newsroom and has a story editor where you can create visual press releases and targeted PR campaigns.
It’s a great place for one-stop shopping.
Subject Line is a lot of fun because it doesn’t only help you with subject lines, but it also is great for headlines!
Chances are if you don’t have a good subject line, your email is not going to be opened.
Subject Line evaluates your subject lines based on how engaging a potential reader thinks it is.
It will also breakdown your subject line to show you what’s working and what’s not working while giving you tips on how to make it better.
Just like building a pitch list for podcasts was hard before Podcast Clout, the same can be said for Instagram and YouTube influencers.
NinjaOutreach helps you find contact information for more than 35 million content creators and influencers.
You can also search for influencers based on keywords to find the right person to reach out to.