A podcast pitch is a short email that tells someone why they should book you as a guest on his or her podcast.

People usually automatically go to press releases when this topic is brought up, but I do not suggest it. 

Press releases worked in the 1970s. For that reason, they aren’t as effective today.

When you send a podcast pitch, the goal is to get the host or the producer to write back asking for more information to book you. 

This is standard for all media pitches, not just podcasts.

 

Podcast Pitch Template

To be successful with any media pitch, you need to have something newsworthy and relevant to get the person on the other end of your email interested in hearing more. 

To do this, you need to get to the point quickly.

When I was a TV reporter, I received at least 100 emails a day.

This is not uncommon.

In fact, that number has gone up since then. 

For tips on pitching the media, click here. 

Before I get to the podcast pitch template, I’m sharing some quick tips and tricks that you will use in every pitch email.

You will notice these in the template below.

Podcast Pitch Email

In each media pitch, your email should include:

1. The reason why you are sending the email
2. Why the person’s audience should care
3. Why you are the perfect person to talk to about this topic
4. The next steps you want the person to take (like book you as a guest on his or her podcast)
5. End with a short 1-2 sentence bio that includes some authority or credibility 

Finding the Right Podcasts to Pitch

 

When you’re sending a podcast pitch, make sure you’re sending ONE pitch to ONE podcast host a time.

Do not blast a lot at one time because that will not only decrease your chances of getting booked, but it will look like spam. (Trust me. It’s obvious.)

For help on finding the right podcast hosts to target as it relates to your niche and expertise, you can use Podcast Clout to save time. Click here to see how Podcast Clout works. 

 

Connecting with a Podcast Host

 Before reaching out to a podcast host, I suggest connecting with him or her on social media.

Once you’ve interacted with the podcaster on Twitter, LinkedIn, Instagram, etc. you can give them a heads up when it’s time to pitch them. 

Then, your email will not come as a surprise and it’s not coming from a complete stranger, like many others in the podcast host’s inbox. 

 

Personalize Your Podcast Pitch

 

Remember how I said you need to email ONE podcast host at a time?

That’s because it will help you stand out from the crowd by adding a little personalization to it.

Why that particular podcast and podcast host? Maybe you’ve listened to it for years; maybe your colleague was just on as a guest; maybe you graduated from the same college – whatever the reason, let him or her know!

When you point out that you know the podcast’s content and a little bit about the host, it will set you apart from the rest.

It sounds so easy, but it’s shocking how many people miss this part… and it costs them in podcast bookings.

Follow Up on Your Podcast Pitch

 

This is another thing many people forget.

When they forget it, they lose opportunities.

Most of what you will land in media pitching will be because of the follow-up.

Remember, there is a lot happening in those inboxes, so it’s important to follow up with people to ensure you’re catching them at a right time, you have something timely they need to jump on now, etc.

Podcast Pitch Template

 

Hi, INSERT PODCAST HOST NAME,

If you’re accepting podcast pitches for guests on INSERT PODCAST SHOW NAME, I’d love to be considered.

INSERT SOMETHING YOU LIKE ABOUT THIS PODCAST, SOMETHING YOU HAVE IN COMMON – ANYTHING TO PROVE YOU KNOW WHO YOU ARE PITCHING AND THIS IS NOT A MASS EMAIL.

INSERT NO MORE THAN A THREE SENTENCES THAT SHOWS WHY YOU ARE AN EXPERT IN THE TOPIC YOU ARE PITCHING. FOR EXAMPLE: 

I was a TV reporter and anchor for 10 years. I received A LOT of terrible pitches in that time, so now, I own a PR agency to help business owners pitch themselves to earn exposure they deserve, but don’t know how to get.

I built this business from a freelancer to a profitable one-million-dollar agency (with an all-remote team) in four years with three kids at home.

Oh yeah, and I just launched another business (with a podcast focus, ironically) in the middle of a pandemic.

Please let me know if you’re interested in having me as a guest on your podcast to share my expertise with your listeners.

Some interview topics and talking points include:

INSERT AT LEAST ONE MAIN TOPIC WITH 3-5 BULLET POINTS BELOW IT TO GIVE THE PODCASTER AN IDEA OF WHAT THEY CONVERSATION WOULD LOOK LIKE. FOR EXAMPLE: 

About Using Podcasts To Grow Your Brand

1. Why podcasts are the #1 way to grow your thought leadership in the new decade
2. The biggest mistake people make when they pitch podcasts and how to fix it so you’re a regular on podcasts your ideal client or customer listens to
3. How you can turn a podcast interview into tens of thousands of dollars for your business

I’ve been a guest on INSERT PAST PODCAST OR MEDIA EXPERIENCE TO SHOW THE PODCASTER YOU ARE CREDIBLE AND AN AUTHORITY IN YOUR INDUSTRY. 

If on, I’d be happy to share the episode with my 100,000+ social media followers.

Thanks.

INSERT YOUR NAME